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Einride Names Corinne Aaron, Former Tesla Marketing Lead as New Chief Marketing Officer

8.24.2023

Stockholm, August 24, 2023 – Einride, a freight mobility company that provides digital, electric and autonomous technology, announced today Corinne Aaron starting as the new Chief Marketing Officer. Linnéa Kornehed Falck, who has held the role since co-founding Einride in 2016, is set to embark on a new phase of focusing on her roles as Deputy CEO and Executive Member of the Board. 

Under Linnéa's leadership in leading teams across Marketing, Communications and Design, Einride has ascended to become a household name in sustainable freight mobility. Einride’s technology and products have also been recognized by TIME’s Best Inventions, Fast Company’s Most Innovative Companies and CNBC’s Disruptor 50 list as well as being displayed on Nasdaq’s billboard in Times Square. 

“It has been a rewarding journey building Einride into a globally recognized brand from where we started in 2016 and I’m so proud of what our incredibly talented team has built,” said Linnéa Kornehed Falck, Deputy CEO and Executive Member of the Board at Einride. “What began as an idea has become a brand that is trailblazing an entire industry and I look forward to now contributing to Einride’s growth and success in new ways. With Corinne’s experience in the EV sector and clear track record in building brands to support fast scaling companies, I can’t think of a better successor to guide the Einride brand forward.”

Corinne Aaron brings nearly two decades of global marketing experience, with over ten years in leadership positions, to her new role at Einride. Most recently Aaron served as the Chief Marketing Officer at the mobility solutions brand Lynk & Co, and prior to that, served as the Head of Marketing, EMEA at Tesla for six years. At Tesla, she led a team through vigorous growth including expanding into six new markets, launching four marque products and supporting the scaling of Tesla infrastructure including the openings of gigafactories and the scaling of the supercharging network to over 500 locations throughout Europe. Additional experience includes time with the adidas Group, supporting marketing efforts for the Reebok brand, launching the US subscription brand Lovevery in Europe and spearheading leisure marketing for Hyatt Hotels in Chicago. 

“This move enables me to combine my passion for innovation in clean tech with my experience in scaling brands within the EV and automobile industries,” said Corinne Aaron, Chief Marketing Officer at Einride. “The work being done by Einride plays such a critical role in creating a greener, more intelligent future and I look forward to seeing the impact our team has on the freight industry and society at large.” 

About Einride

Einride designs, develops and deploys technologies for freight mobility. By building grids powered by a first-of-its-kind ecosystem — the intelligent platform Einride Saga, electric and autonomous fleets, charging infrastructure and connectivity networks — a resilient, cost-effective shipping future is unlocked. Founded in 2016, Einride became the first company in the world to deploy an autonomous, electric vehicle on a public road in 2019 and became the first company to receive approval to operate the vehicle on a US public road in 2022. For more information, please visit einride.tech.

Media contact 

press@einride.tech

Einride’s offering includes an ecosystem of products coming together to unlock efficiency. These products include Einride Saga, the Einride autonomous vehicle (Gen 2), the Einride connected electric truck and Einride Charging (including chargers and Einride Stations).

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Press releases

DateTitle
3.21.2024Einride Smartcharger Station unveiled in Los Angeles, North America’s largest operational charging site for electric heavy duty freight
1.24.2024Einride and Mars Partner for Largest Electrification of European Road Freight in FMCG Industry
11.15.2023First Einride Smartcharger Station Opens, Paving the Way for Electric Road Freight
11.13.2023Einride Deploys First Full Time, Daily Autonomous Operations In Partnership With GE Appliances
8.24.2023Einride Names Corinne Aaron, Former Tesla Marketing Lead as New Chief Marketing Officer
6.21.2023Einride Appoints Former Volvo Cars CTO to Lead Autonomous Technologies
6.14.2023Einride Goes Live in Norway to Lead Electric Deployment of Freight Mobility
5.31.2023Einride and UAE Ministry of Energy and Infrastructure Partner to Deploy Region's Largest Autonomous and Electric Fleet
4.19.2023Einride Enables the Switch to Sustainable Freight in the UK
12.7.2022Einride Secures $500 Million in Financing to Accelerate Deployment of Sustainable Freight Mobility
12.1.2022Einride Launches in Benelux with World’s Leading Brewer, AB InBev to Lead Electric Transport Transformation in the Region
11.2.2022Einride Unveils Disruptive Freight Mobility Solutions at November Release Event
10.27.2022Einride Completes Historic Autonomous Vehicle Pilot on US Public Road With GE Appliances
9.15.2022Einride Goes Live in Germany – Introduces a New Generation of Shipping Technology
7.28.2022Einride and Beyond Meat® Work Together to Introduce Electric Vehicles to Beyond Meat’s U.S. Shipping Network
6.23.2022New Type of Vehicle Developed by Einride Gets NHTSA Approval to Operate on US Public Road
6.9.2022Einride and Oatly Expand Partnership to Electrify Oatly's North American Fleet
5.19.2022Einride Unveils Expanded Product Offerings At First User Conference, Einride Mesh
3.24.2022Einride and A.P. Moller - Maersk Partner for Largest Ever Electrification of Heavy Duty Road Freight
3.14.2022Einride unveils world's first remote operator of autonomous, electric vehicle fleet
1.10.2022Einride Brings on Freight Industry Expert to Lead European Team – Robert Ziegler Joins as General Manager, Europe
11.3.2021Einride launches in the US - first to US market with the future of shipping
10.26.2021Einride & GE Appliances announce first U.S. fleet of autonomous and electric trucks
8.12.2021Einride Partners with Bridgestone to Create Cleaner, Safer, Low-Carbon Freight Mobility
6.22.2021Co-founder of Klarna, Niklas Adalberth, joins Board of Directors at Einride
5.6.2021Einride raises $110 million Series B to accelerate the future of freight mobility
3.16.2021SKF and Einride enter into partnership for testing autonomous and electric transport
2.22.2021Einride and Electrolux enter innovation partnership to electrify transports
2.16.2021Einride and Lidl roll out intelligent and sustainable transport
12.3.2020Einride next-generation autonomous vehicles powered by NVIDIA DRIVE AGX Orin for high-speed autonomous operations
11.12.2020Einride strengthens logistics expertise with transportation industry research veteran
10.30.2020Oatly reduces carbon footprint by 87% on selected routes in first month with Einride electric trucks and freight mobility platform
10.20.2020Polarrenen drives transition to sustainable transport by becoming Einride financing partner
10.15.2020Einride autonomous vehicle becomes first to set a record for an autonomous electric freight vehicle at the Top Gear track
10.8.2020Einride launches next-generation autonomous vehicle, makes autonomous electric transport commercially available worldwide
10.2.2020Einride Emerges as Leader in Autonomous Freight, Generating Revenue and Announcing New Investment from impact fund Norrsken VC
6.3.2020Einride Launches Intelligent Freight Mobility Platform, Makes Sustainable Transport Attainable Today
5.14.2020Einride partners with Oatly to electrify transport in Sweden
4.22.2020Switching to sustainable freight: Lidl and Einride to electrify transport in Sweden
4.7.2020Einride showcases one operator, multiple vehicle capability at a customer site
2.14.2020Einride launches a beta version of the freight mobility platform for shippers
12.6.2019Coca-Cola European Partners teams up with Einride for sustainable transport
10.10.2019Einride raises $25 million series A to accelerate commercialization of its Autonomous, Electric Transport System
8.22.2019Anders Böös new Chairman of Einride’s Board of Directors
5.16.2019World premiere: First cab-less and autonomous, fully electric truck in commercial operations on public road
5.8.2019World Premiere: Einride and DB Schenker to inaugurate first cab-less and autonomous, fully electric truck on public road
5.8.2019Einride and innovative Swedish logistics company collaborates around sustainable transport
4.26.2019Former Head of Daimler Trucks Asia will join Einride’s board of directors
2.25.2019Einride showcases new teleoperation solution at Mobile World Congress
2.14.2019Einride is teaming up with Ericsson to demonstrate the future of transport at the world’s largest mobile event
11.7.2018Einride, Ericsson and Telia partners on 5G to bring autonomous, all-electric vehicles to the market
11.6.2018DB Schenker and Einride launch first commercial installation of an Einride autonomous vehicle
7.12.2018All-electric, autonomous logging truck revealed at Goodwood Festival of Speed
4.18.2018The world’s first self-driving truck on public roads — to be introduced in Sweden
10.25.2017Einride, a Swedish self-driving transportation startup, partners with Lidl to reduce emissions by up to 93 percent

© 2024 Einride. All rights reserved.

© 2024 Einride. All rights reserved.

© 2024 Einride. All rights reserved.